Publications

Fernbach, Philip, Nicholas Light, Sydney E. Scott, Yoel Inbar, and Paul Rozin (forthcoming, 2019), “Extreme Opponents of Genetically Modified Foods Know the Least but Think They Know the Most,” Nature Human Behaviour, available at https://rdcu.be/bgNOo

Select Media Coverage

Manuscripts in Progress

“Keep It Simple (Sometimes): Consumer Perceptions of Brand Simplicity and Risk,” (with P. Fernbach). Data collection in progress (three studies completed).

“Complexity in Consumer Decision Making: A Review,” (with P. Fernbach). Data collection in progress (two studies completed).

“A Taxonomy of Opposition to Genetically Modified Foods,” (with P. Fernbach). Data collection in progress (three studies completed).

“Intellectual Humility and Cognition,” (with P. Fernbach). Invited chapter in Routledge Handbook of Philosophy of Humility. Manuscript in preparation.

Research Interests

  • Consumer perceptions of simplicity/complexity

  • Knowledge and metacognition

  • Public understanding of science

  • Spatial influences on decision making

  • Branding and positioning