I am a behavioral scientist and professor of marketing at the University of Oregon Lundquist College of Business.
My research applies what marketers and psychologists have learned about consumer knowledge, preferences, and perceptions to address problems relating to the public’s understanding of science. I also study consumers’ perceptions of the simplicity or complexity of brands, objects, and phenomena, and the downstream consequences of those perceptions.
Before beginning my doctoral studies at the University of Colorado, I worked for about 8 years as a marketing manager and strategist for Casper and several Fortune 500 brands in New York City. Before that, I interned at the United Nations and earned a Master’s degree in International Relations at the University of Chicago.